VF Corporation recently announced the acquisition of one of iFit’s partners: Altra shoes. “ICON Health & Fitness launched the Altra® brand in 2011. It is sold in 55 countries through more than 1,600 specialty retail locations and a branded e-commerce platform (www.altrarunning.com). Its specialized, innovative design technology for road, trail, and lifestyle footwear has created a high-growth, award-winning brand with a strong and dedicated enthusiast following,” reads the recent press release from VF.
iFit’s technology is integrated with several models of Altra shoes, allowing the user to track their pace, foot strike, cadence, and more through a razor-thin sensor. iFit will continue to support the technology for approximately a year after the acquisition takes place. You can read more information in VF Corporation’s press release.